This May, Darling arrived in Capri with La Vacanza — an exclusive three-day escape designed to celebrate the essence of the Italian summer through the brand’s unmistakable lens: elevated suncare, effortless beauty, and meaningful connection.
Hosted at the iconic J.K. Place Capri, the seaside luxury destination that perfectly embodies Darling’s refined aesthetic, the experience brought together close friends of the brand and international creators including Valentina Ferragni, Veronica Ferraro and Beatrice Parozzi to experience Capri through the slow, sun-drenched rhythm of Mediterranean living.
More than a traditional brand trip, La Vacanza was a complete immersion into the Darling universe, where every detail reflected the brand’s vision of modern Italian summer living. From personalized arrivals and poolside afternoons to golden hour dinners overlooking the sea, boat rides around the Faraglioni, and lunches at La Fontelina, each moment captured a relaxed yet elevated approach to summer on the Italian coast.
At the heart of the experience was the launch of La Vacanza, Darling’s new travel-friendly SPF essentials kit, created to accompany every summer escape with practical, sensorial, skincare-driven protection. Throughout the stay, guests discovered and experienced some of the brand’s most-loved formulas, including Cloud Drop SPF50, Glowy Screen SPF50+, Shield-Me SPF50+, Mist-Me SPF50, Protect-Me SPF50, and Mist-Me After Sun — products designed to combine advanced sun protection, lightweight textures, and skincare benefits in one effortless daily ritual.
Between sun-soaked afternoons, strolls through Via Camerelle, and shared moments overlooking the sea, Capri became the perfect backdrop to express Darling’s philosophy and its idea of the good life: transforming SPF into a beauty ritual to enjoy every day. An invitation to slow down, embrace the sun consciously, and live by the brand’s signature mantra: Wear SPF, Stay Pretty Forever.
With its timeless atmosphere and understated elegance, J.K. Place Capri provided the perfect setting for one of Darling’s most meaningful moments of the season — a celebration of Italian beauty, self-care, and summer lived slowly under the Mediterranean sun.
