Hi Darlings!

Today it’s a very special one for our family. We are celebrating the second anniversary of our best selling Glowy Face Cream SPF+.

That’s why we want to share with you some unpublished information about this iconic product and we will do so through the words of Ilenia, our amazing Product Manager.

So let’s get started!

Hi Ilenia, thanks for joining us. So, how is the idea behind the GLOWY FACE CREAM born?

Well, in 2018 we launched the brand with our “fantastic four” hero products, all designed for both face and body. In a very short time we figured out – thanks to many different market researches – that we were actually missing something. Our customers, which are very informed and demanding, expected from us an innovative product that would respond more precisely to all the needs related to the skin of the face and neck. So we came up with GLOWY FACE CREAM in order to be able to offer a face product that could solve them all. The starting point was obviously to define the level of protection, which for such a delicate and exposed area had to be SPF50+. Not only that, it is a broad-spectrum protection, able to protect against UVA, UVB and even the dreaded Blue lights. We knew from the beginning that it had to be lightweight and pleasant to apply, and that it had to be multipurpose in order to be used indiscriminately 365 days a year. Both as a makeup base and as daily protection, including vacation days. The final result? A daily light-weight cream, suitable for different skin types, with moisturizing, anti-aging, anti-spot and anti-pollution properties. An everyday ally to prevent premature aging of the skin due to exposure to UV rays and external agents. The added value? Well, the perfect base it creates to apply your make-up and the light but healthy glow effect it gives you.

Where the name comes from?

We wanted the name to be simple, immediate and at the same time impactful. We chose GLOWY FACE CREAM to immediately give the customer an idea of the product’s effect on the skin. The texture is indeed very light, but it leaves a wonderful glow and plumping effect.

What makes this product different from the other Darling SKUs?

First of all, GLOWY FACE CREAM is the only DARLING product specifically for the face and designed specifically for daily use. Face and neck are indeed the most exposed to UV rays throughout the year. Thus, the difference from other products lies in the fact that it responds to specific needs of this area, thanks to a set of specific ingredients that fight wrinkles and spots and keep the skin supple and hydrated. In addition, the formula is designed to blend seamlessly with makeup and soothe any redness in the skin. Lastly, the packaging of this cream was our biggest achievement. It is in fact made entirely of an innovative and sustainable material, Green PE, a bioplastic derived from sugar cane. While the secondary pack is made of recycled and 100% recyclable FSC-certified paper.

As it is designed for an all-year round use, what are the long term benefits of using this product everyday?

GLOWY FACE CREAM is the perfect ally for hydrated and glowing skin every day. In the long run the skin will be more supple and hydrated, and most importantly soothed from possible redness and irritation, also reducing skin stress. Always remember that using adequate sunscreen daily is the best anti-aging for our skin..

Have you considered expanding face product’s line?

It is absolutely in DARLING’s plans to offer more facial-specific products. We have many plans underway, and one thing is certain, a new product will be coming soon. Those who will live will see! Or maybe…they will spray!

Last but not least, what’s your favorite Darling product?

The whole team and I are literally raving about the new 2022 launch, namely SCREEN-ME SPRAY, which is available in SPF 30 and 50. The texture is sooo light-weight, with a smooth but dry final touch and it’s so easy to apply that once you try it you cannot live without it. Also in terms of product developement, it’s a real achievement. We were able to put together very high protection (pleasant to apply) with the best possible ingredients to improve the appearance of the skin. Hyaluronic Acid, Niacinamide and Moringa Oil together create a real moisturizing, anti-oxidant and anti-spot boost. Skin is left soft, glowing and as well as protected, looking better!

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