From June 10 to 23, Darling brings the spirit of Italian summer to the heart of Milan with an exclusive pop-up at Beauty Bar Annex, Rinascente Milano. Guests are invited to explore sensorial textures, discover sun care rituals, and enjoy a touch of la dolce vita in a vibrant, immersive setting.
An Intimate Event
The pop-up kicked off with a rooftop breakfast masterclass, where the Darling philosophy was shared and our latest launch unveiled. Surrounded by inspiring voices from our community, attendees discovered the perfect fusion of beauty, wellness, and summer energy—all while enjoying a moment of connection and inspiration.
Experience Darling
From hands-on product demonstrations to curated displays, the Milan pop-up is a destination to experience Darling like never before. Explore suncare essentials, interactive installations, and discover why “beauty fades — unless you wear SPF.”
Join the Celebration
Whether you’re a long-time Darling fan or discovering us for the first time, this pop-up is your invitation to embrace summer, glow with confidence, and immerse yourself in the world of Darling.
xoxo DARLING