“La Dolce Vita under the sun”: Darling lands at Liberty London with an exclusive pop-up experience
When the sun is shining and your skin craves protection, Darling answers — with style. 🌞 Our Italian SPF skincare brand has officially landed at the iconic Liberty London, transforming the Beauty Hall into a Mediterranean dreamscape that smells of lemon gelato, sea salt, and golden-hour sunsets.
Until August 10th, Liberty becomes a tribute to the Italian summer lifestyle. The Darling pop-up installation invites visitors on a sensorial journey through la Dolce Vita: sun-drenched visuals, seaside-inspired ambiance, and elegant details that evoke the Riviera. It’s not just about sun protection — it’s about turning skincare into a luxurious ritual.
What to expect inside the pop-up:
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The full Darling collection: Light textures, signature scents that recall jasmine-filled evenings, and skincare-grade formulas – ready to test, feel, and fall in love with.
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Exclusive offers & gifts with purchase: because every visit should feel special.
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Personalised consultations: our expert beauty advisors are on hand to help you find the perfect SPF based on your skin type, lifestyle, and travel plans.
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UV Mirror station: a unique tool that reveals what the sun really does to your skin – and how Darling’s formulas help protect and repair.
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Darling postcards: write and send a note straight from the pop-up — a sunny message for someone you love.
More than a product: a mission and a mindset
DARLING was born from a simple idea: turn SPF from a daily chore into a desirable moment of self-care. Made in Italy, powered by cutting-edge formulas, infused with refined actives and sensorial textures — plus that unmistakable Darling scent that feels like a seaside escape.
The Liberty pop-up marks a major milestone: a move onto a global stage, without compromising the brand’s authentic, refined Italian soul.
Why this pop-up matters:
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Global visibility: Liberty is not just a store — it’s a landmark. A destination for beauty lovers, trendsetters, and global tastemakers. Being here means reaching the world.
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A sensory experience: the pop-up brings Darling to life — it’s not just about seeing, it’s about feeling. When your skin experiences sun care as a pleasure, not a task, real connection happens.
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Educating through beauty: sun protection is often overlooked, yet essential. Tools like the UV Mirror empower people to truly understand and prioritise skin health.
Looking ahead
Our debut at Liberty is just the beginning. The future of Darling lies in expansion, immersive experiences, and a vision that blends beauty, performance, and sustainability.
Because under the sun, you can shine — but only if your skin is protected.
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XOXO DARLING